Tuesday, July 30, 2013

A632.9.3.RB - Role of Emotion in Decision Making


From a personal perspective, I think it is very difficult to separate emotion from rational thinking when it comes to making decisions of great importance. I am not stating that I think it is impossible, but it is not a skill that everyone can master with ease.  Those individuals who have mastered the techniques are often referred to as cold hearted and other not so nice terms.  What must be understood in the business world is that those in charge have a loyalty to the organization first and to the employee second.  The business world would like to think that leaders and managers use the rationally optimal path or conform to certain managerially defined terms of rationality, when it comes to decision making.  In a perfect world, these same decision makers research and weigh all pertinent information when making decisions, and at the same time, avoid emotionally filled personal hunches, preferences or that almighty gut feeling. With all the information I have provided, I have a deep belief that, emotions are something that cannot be controlled so easily.  In a perfect world, reasoning and emotion should be balanced and the two should serve as two complimentary systems in the decision making process.

On numerous occasions I have fallen to the process of using emotions when it comes to decision making.  Earlier in the course, I discussed my internal struggle of my future education endeavors.  The issue here is I have always had a deep emotional desire to complete doctoral program with a concentration of leadership.  Because of my work schedule, I was faced with the choice of enrolling in doctorial programs for in which I felt no passion or emotional connection.  I did not want to complete the doctoral program for monetary gains, it would be more of a personal accomplishment, however, from a rational perspective, any one of the doctoral program would have benefitted me financially in the future.  There were several emotions I felt throughout this decision making process; frustration, confusion, anger and hopelessness.  I was not able to enter a doctoral program of my choice for various reasons which were heavily influenced by emotions.  Instead, I entered my third Masters Degree program with Embry Riddle Aeronautical University.  When everything is said and done, I still do not feel satisfied with my choice and feel I had to compromise on my dreams of success.  At the moment I am not sure if I have regrets on the decision that I made.

Another situation that comes to mind was when my family had to purchase our last home.  We were face with numerous decisions and everyone was looking at me to be the leader in this situation.  Decisions, decision, decisions!  Issues that had to be evaluated were price, locations, taxes, local schools, neighborhoods and so on.  When you say information overload “information cascade at its finest”, this is a perfect example.  All of these factors had nothing to do with emotion, or at least the influence of emotions was limited in this situation.  For such a situation the one thing that was not needed was to become emotionally attached to a home that did not fit the needs of the family or the overall budget; thus rushing in to a decision that we may regret later.  When looking back, the amount information received sometimes seemed overwhelming and the majority of data supposedly grounded in facts.  At the end of this journey, I went with a home that fit our overall tangible needs.  There were several homes that blew my mind on initial viewing; and would draw the average buyer in instantly.  Despite my frustration and initial confusion, the final purchase actually seemed to be the right choice.

For each scenario, there were a number of emotions that either influenced my decision or I had to keep in control.  For the educational decision making process; frustration, confusion, anger and hopelessness all played key roles as I was seeking to accomplish a personal endeavor. For the home purchasing decision making process; fear of failure, frustration, sadness, surprise, and acceptance all played key roles.  For this situation I had to understand that the final decision influenced other stakeholders.  As I look back at the weekly discussion forum for this module, I can clearly state that the students all shared some of the same emotions in various situations.  As many of my peers stated in this week’s discussion, a lot of their decisions were based on emotions, fueled by friend, family, or co-workers.  While on the rational side, the emotions were controlled and decisions were made based on fact or experience or sometime a combination of both.  What was learned in this module is we are all more alike that we realize.  Each of my peers may have different experiences and describe their situations in different words, but the foundation of the decision making process is the same. 

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